Small business owners usually have no major marketing budget. And the money you have, should you put them on the seller who is calling, internet, print media or elsewhere? An error location can break any smaller company. But you, there are ways to market on which is completely free, or at the very least.

It takes an investment of time, but you're not fully up today, so it can be a great way to get new customers. We will list some common ways and some less common, even some on the verge of crazy,,,

What digital marketing trends should you be looking out for in 2023? If your marketing team is struggling for inspiration or your current strategy has become stagnant, here are some fresh trends that will transform your future marketing efforts.

1. Gathering zero-party data through practices like form building.
Big data has become significantly more important to businesses than ever before. However, the way we gather data has had to change due to privacy laws in place across the globe.

When it comes to digital marketing, a hot trend in 2023 will likely involve businesses being more proactive in gathering intel through various practices. For example...

James Hardy | Business | September 14, 2016

Today marketing is known as an advanced blend of strategy and technology, however, it hasn’t always been this way. The history of marketing as we know it began with humble beginnings of simply trying to sell goods and services.

Attempts to accomplish this may be as old as civilization itself. Some believe it started with trying to presents goods in a certain way for trading. The effort to develop persuasive communications for selling goods and services has been around since the times of ancient China and India. This activity may not have been recognized as a marketing business at the time, but it is where the idea for marketing started to develop.

Concept Of Marketing

​The ideas of marketing as it is understood in the modern era began during...

​by Jonathan Luffarelli, Mudra Mukesh, and Ammara Mahmood
September 12, 2019

Imagine you are a marketing manager about to launch a brand called Noxu, which markets jigsaw puzzles. You just received an email from your CEO, asking you to choose between two logos. Your goal is to choose the one that will make the launch more successful. Which logo should you choose: the one on the right or the one on the left?

Good arguments can be made for either. For instance, if you picked the one on the left, you might have thought your customers prefer simpler designs. If you picked the one on the right, you might have thought the outline of the puzzle piece provides valuable information about the product.

The objective of our latest research was to assist managers with such a choice. To explore whether and when brands benefit more from descriptive or nondescriptive logos, we conducted seven experimental studies and analyzed the effect of logo design on brand equity for 597 companies. If you have not guessed it yet...

​By Brian Miller

The main purpose of a web sites design is to engage the visitor, and then, convert them into customers.

The online world is fast-paced and ever-changing. Your business must have a solid presence by having a quality crafted website. Without it, you will fall behind, while your competitors stay ahead of the curve. Moreover, having a website is a prerequisite for all your other marketing efforts.

A good deal of web developers label themselves as web designers. Many are geeks who are proficient in coding and able to build websites. But, creating a website must have a purposeful plan. The design of a website must have an effective structure and layout.

So, why is having a website important? So, why is web design crucial to the success of a website? And how can your business benefit by having a crafted website? Here's a primer.
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1. Your website can help you market and grow your business 24/7
Your competition has....

Donna Fuscaldo
Senior Finance Writer

E-commerce is booming during the pandemic, presenting a big opportunity for entrepreneurs to set up shop and start selling. Here's what you need to know about this type of business.

E-commerce has surged during the pandemic, enabling businesses to survive and thrive.

You don’t have to spend much money on overhead when you run an e-commerce business compared to a brick-and-mortar store, and it gives you access to a worldwide audience.

There are some inherent challenges to running an online store, such as the increased risk of fraud and high rates of cart abandonment.

This article is for people who are interested in launching an e-commerce business and want to learn the basics.
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Selling products and services over the internet took on new importance during the COVID-19 pandemic, as business owners and consumers had no choice but to embrace e-commerce. That shift is here to stay, presenting opportunities for small business owners to thrive online. But before you set up your internet shop...

After a successful marketing campaign, your business can expect an influx of new customers and new revenue. You can justify your costs, form new actionable takeaways, and celebrate the win with the rest of your team.

But what exactly is it about the campaign that makes it successful?

The Many Sides of Success
Marketing success can be defined in many different ways, depending on your company, your competitors, and even your customers. Almost anything positive you do for your brand can be considered a form of marketing success.

For example, if you run a temporary advertising campaign and find that it increases brand visibility and improves brand sentiment in a statistically significant way, it can be considered a success. But even if this campaign doesn’t have a measurable impact on your brand visibility or sentiment, it could still be considered a win if you increase sales.

A vague approach to “do something positive” for your brand isn’t good enough if you want to plan effective marketing and advertising campaigns. So how do you define marketing success more specifically?

Defining Success for Your Brand
Defining success for your brand’s marketing helps you in a few important ways:

Direction. For starters...

​“Anyone with a social media handle can attract attention and grow a following,” says Tristan Thibodeau, brand strategist and CEO at Wild Womn Haus. “But virality and a large audience do not equal an impactful brand. You also have to know what to do with someone’s attention once you’ve earned it.” Her marketing agency has worked with TikTok star Megan Lavallie (472.3K followers), beauty products company Sedona Lace, and many other leading brands.

When clients engage the services of Wild Womn Haus, they see an increase in revenue, community size, visibility, and recognition. The agency’s true specialty, however, lies in helping entrepreneurs identify their unique edge, market their “it” factor, and stand out in their niche. They help teach industry leaders how to “become industry rebels by being authentically and unapologetically themselves,” says Thibodeau.

In Thibodeau’s view, industry rebels push boundaries, innovate, and create new markets by putting self-expression at the forefront of their brands. She encourages her clients to sell what they want to sell and say what they want to say. “We teach leaders how to...