James Hardy | Business | September 14, 2016

Today marketing is known as an advanced blend of strategy and technology, however, it hasn’t always been this way. The history of marketing as we know it began with humble beginnings of simply trying to sell goods and services.

Attempts to accomplish this may be as old as civilization itself. Some believe it started with trying to presents goods in a certain way for trading. The effort to develop persuasive communications for selling goods and services has been around since the times of ancient China and India. This activity may not have been recognized as a marketing business at the time, but it is where the idea for marketing started to develop.

Concept Of Marketing

​The ideas of marketing as it is understood in the modern era began during...

​by Jonathan Luffarelli, Mudra Mukesh, and Ammara Mahmood
September 12, 2019

Imagine you are a marketing manager about to launch a brand called Noxu, which markets jigsaw puzzles. You just received an email from your CEO, asking you to choose between two logos. Your goal is to choose the one that will make the launch more successful. Which logo should you choose: the one on the right or the one on the left?

Good arguments can be made for either. For instance, if you picked the one on the left, you might have thought your customers prefer simpler designs. If you picked the one on the right, you might have thought the outline of the puzzle piece provides valuable information about the product.

The objective of our latest research was to assist managers with such a choice. To explore whether and when brands benefit more from descriptive or nondescriptive logos, we conducted seven experimental studies and analyzed the effect of logo design on brand equity for 597 companies. If you have not guessed it yet...

​By Brian Miller

The main purpose of a web sites design is to engage the visitor, and then, convert them into customers.

The online world is fast-paced and ever-changing. Your business must have a solid presence by having a quality crafted website. Without it, you will fall behind, while your competitors stay ahead of the curve. Moreover, having a website is a prerequisite for all your other marketing efforts.

A good deal of web developers label themselves as web designers. Many are geeks who are proficient in coding and able to build websites. But, creating a website must have a purposeful plan. The design of a website must have an effective structure and layout.

So, why is having a website important? So, why is web design crucial to the success of a website? And how can your business benefit by having a crafted website? Here's a primer.
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1. Your website can help you market and grow your business 24/7
Your competition has....