What digital marketing trends should you be looking out for in 2023? If your marketing team is struggling for inspiration or your current strategy has become stagnant, here are some fresh trends that will transform your future marketing efforts.

1. Gathering zero-party data through practices like form building.
Big data has become significantly more important to businesses than ever before. However, the way we gather data has had to change due to privacy laws in place across the globe.

When it comes to digital marketing, a hot trend in 2023 will likely involve businesses being more proactive in gathering intel through various practices. For example...

James Hardy | Business | September 14, 2016

Today marketing is known as an advanced blend of strategy and technology, however, it hasn’t always been this way. The history of marketing as we know it began with humble beginnings of simply trying to sell goods and services.

Attempts to accomplish this may be as old as civilization itself. Some believe it started with trying to presents goods in a certain way for trading. The effort to develop persuasive communications for selling goods and services has been around since the times of ancient China and India. This activity may not have been recognized as a marketing business at the time, but it is where the idea for marketing started to develop.

Concept Of Marketing

​The ideas of marketing as it is understood in the modern era began during...

After a successful marketing campaign, your business can expect an influx of new customers and new revenue. You can justify your costs, form new actionable takeaways, and celebrate the win with the rest of your team.

But what exactly is it about the campaign that makes it successful?

The Many Sides of Success
Marketing success can be defined in many different ways, depending on your company, your competitors, and even your customers. Almost anything positive you do for your brand can be considered a form of marketing success.

For example, if you run a temporary advertising campaign and find that it increases brand visibility and improves brand sentiment in a statistically significant way, it can be considered a success. But even if this campaign doesn’t have a measurable impact on your brand visibility or sentiment, it could still be considered a win if you increase sales.

A vague approach to “do something positive” for your brand isn’t good enough if you want to plan effective marketing and advertising campaigns. So how do you define marketing success more specifically?

Defining Success for Your Brand
Defining success for your brand’s marketing helps you in a few important ways:

Direction. For starters...