E-commerce is booming during the pandemic, presenting a big opportunity for entrepreneurs to set up shop and start selling. Here's what you need to know about this type of business.
E-commerce has surged during the pandemic, enabling businesses to survive and thrive.
You don’t have to spend much money on overhead when you run an e-commerce business compared to a brick-and-mortar store, and it gives you access to a worldwide audience.
There are some inherent challenges to running an online store, such as the increased risk of fraud and high rates of cart abandonment.
This article is for people who are interested in launching an e-commerce business and want to learn the basics. Selling products and services over the internet took on new importance during the COVID-19 pandemic, as business owners and consumers had no choice but to embrace e-commerce. That shift is here to stay, presenting opportunities for small business owners to thrive online. But before you set up your internet shop...
After a successful marketing campaign, your business can expect an influx of new customers and new revenue. You can justify your costs, form new actionable takeaways, and celebrate the win with the rest of your team.
But what exactly is it about the campaign that makes it successful?
The Many Sides of Success Marketing success can be defined in many different ways, depending on your company, your competitors, and even your customers. Almost anything positive you do for your brand can be considered a form of marketing success.
For example, if you run a temporary advertising campaign and find that it increases brand visibility and improves brand sentiment in a statistically significant way, it can be considered a success. But even if this campaign doesn’t have a measurable impact on your brand visibility or sentiment, it could still be considered a win if you increase sales.
A vague approach to “do something positive” for your brand isn’t good enough if you want to plan effective marketing and advertising campaigns. So how do you define marketing success more specifically?
Defining Success for Your Brand Defining success for your brand’s marketing helps you in a few important ways: Direction. For starters...