How do you define marketing success?

Vertical Divider

After a successful marketing campaign, your business can expect an influx of new customers and new revenue. You can justify your costs, form new actionable takeaways, and celebrate the win with the rest of your team.

But what exactly is it about the campaign that makes it successful?

The Many Sides of Success
Marketing success can be defined in many different ways, depending on your company, your competitors, and even your customers. Almost anything positive you do for your brand can be considered a form of marketing success.

For example, if you run a temporary advertising campaign and find that it increases brand visibility and improves brand sentiment in a statistically significant way, it can be considered a success. But even if this campaign doesn’t have a measurable impact on your brand visibility or sentiment, it could still be considered a win if you increase sales.

A vague approach to “do something positive” for your brand isn’t good enough if you want to plan effective marketing and advertising campaigns. So how do you define marketing success more specifically?

Defining Success for Your Brand
Defining success for your brand’s marketing helps you in a few important ways:

Direction. For starters...

read more...